What to know why I’m freaking out? Listen to this episode to find out. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secrets Podcast. Today, I'm on my Onewheel, driving to the office. Hopefully, the wind's not too loud. I'll try to talk loud, but forgive me if there's any sound noise. But it takes longer to drive on the Onewheel, so maybe we'll get a longer episode today. I got some cool things I'm excited by, things I want to share with you guys. Yep, there's a car driving by. If you have been long-time listeners, you know that when I first launched this podcast, it was called The Marketing in Your Car podcast. We call today The Marketing on Your Onewheel. With that says, let's keep things going. We'll be right back. All right, everybody. Well, hopefully, you can hear me. The wind hits every once in a while. I'm doing my best. Anyway, so today's episode, what I want to talk about is something fun that I'm geeking out on right now. There's a principle. There's a concept that we've taught over the last, man, 10 ... longer than that, long, long time called the bridge funnel. And a bridge funnel is, basically, when you're trying to bridge the gap between what somebody wants and what somebody needs. Right? For example, everybody in my world needs click funnels. Right? Sometimes it's hard to sell click funnels because it's like, "Well, why do I need software? What's a funnel? I don't even know." Right? So I had to find what's something they want that I can give them right away? And then, by doing that, I can then bridge them over to what they actually need. Whoa. Some guy just drove by in an original Hummer. Sorry. That was really cool. All right. So that's what a bridge is. Right? I'm trying to draw a bridge between these two different things. And I used to share the example to explain this back in the day, back when we were doing more business opportunities stuff. I talked about if you would go to ... let's say you went to the food court at the mall. Right? And at the food court, there's all these people are eating. This is pre-COVID, so there's tons of people eating and tons of noise. And if I sit up on a chair in the food court and I yelled and said, "Hey, everybody! Look over here." And they look at me and I'm like, "Hey, who here wants a funnel to grow your business?" Of everybody in the food court, what percentage of people would raise their hand? And the reality is probably very, very few. Right? Probably nobody. But if I was to stand up on the thing and say, "Hey, who here wants to learn how to make money on the internet." Right? Like two-thirds of the room would raise their hand. And then I can say, "Okay, cool. Come over here." And then I could pull people aside and say, "Okay, the way that we make money on the internet is through this thing called a funnel." And I'm like, "Who here wants a funnel?" And now I can obviously sell them the thing that they actually need. And so that's the concept of a bridge, is you're taking this thing that they need that they may not understand yet, and you're bridging them through something that they do understand. Right? And so, for a long time, we used to do bridge funnels a lot. But over the last few years, as we've grown click funnels, we've done a good job of building a brand and making the popular rising ... I hate to say that word ... making popular the concept of funnels. And so it's not like I have to go and convince people to funnel because most people in my retargeting circles that we target on the internet, at this point, know what it is. And there's a million other people, all teaching talking about funnels. And so it's been really good for us. Right? The more noise, the more people talking about funnels, the better we do. But we're always trying to go beyond the boundaries and try to figure out the next ste