Alexandra Zatarain is the co-founder and VP of Brand and Marketing at Eight Sleep, the world's first sleep fitness company. Eight Sleep designs tech-enabled products, content and services that make people sleep fit.

In this conversation, we discuss sleep science, creating a new category, marketing hardware, building a cult, turning customers into marketers, and building Eight Sleep from scratch. 

=======================
Public Rec is where indoor comfort meets outdoor style. Their best-selling All Day Every Day Pant is a more stylish alternative to sweatpants, and a more comfortable alternative to jeans. From the couch to the gym to the grocery store, and everywhere in between, Public Rec has you covered. Comfort starts with a better fit. Free shipping. Free returns. Visit www.publicrec.com/pomp and use POMP at checkout to get 10% off!
=======================
As one of the largest and oldest Bitcoin exchanges in the world, Kraken is consistently named one of the best places to buy and sell crypto online, thanks to our excellent service, low fees, versatile funding options and rigorous security standards -- but this is only part of the story. We’ve been on the forefront of the blockchain revolution since 2011: http://www.kraken.com
=======================
Unstoppable Domains makes crypto easier by replacing your address with [AnyName].crypto. They allow you to send and receive over 70 cryptocurrencies, including BTC, ETH, and LINK with a single blockchain domain. Go to unstoppabledomains.com and get [YourName].crypto to make your crypto life easier.
=======================