17 min listen
Ep 263 : Content Marketing
ratings:
Length:
23 minutes
Released:
May 1, 2020
Format:
Podcast episode
Description
Contact: matt@metashift.co.uk
Content marketing is becoming ever more critical in talent acquisition, and this is a trend I can only see continuing as employers reevaluate how they tell their employer brand stories moving forward. But what makes good content marketing and how do you do it effectively?
My guest this week is Fraser Allen, an award-winning content marketing professional with a vast amount of experience and some brilliant insights to share.
In the interview, we discuss:
• What is content marketing
• How can you get your content noticed by your target audiences
• The power of emotions
• Practical examples
• Formats
• Cost & resources
• Marketing your content
• Tips for effective content marketing
Subscribe to this podcast in Apple Podcasts
Content marketing is becoming ever more critical in talent acquisition, and this is a trend I can only see continuing as employers reevaluate how they tell their employer brand stories moving forward. But what makes good content marketing and how do you do it effectively?
My guest this week is Fraser Allen, an award-winning content marketing professional with a vast amount of experience and some brilliant insights to share.
In the interview, we discuss:
• What is content marketing
• How can you get your content noticed by your target audiences
• The power of emotions
• Practical examples
• Formats
• Cost & resources
• Marketing your content
• Tips for effective content marketing
Subscribe to this podcast in Apple Podcasts
Released:
May 1, 2020
Format:
Podcast episode
Titles in the series (100)
Ep 8: How Should HR Respond to the Digital Revolution?: Matt Alder talks to Neil Morrison Group HR Director at Penguin Random House UK by Recruiting Future with Matt Alder