Rob Braiman is a veteran, cereal entrepreneur, CEO, and founder of Cogent Analytics. A business development firm awarded "Financial Times fastest growing Companies 2021" He has extensive knowledge across multiple industries on what it takes to grow and sustain a business in todays environment. Top 3 Value Bombs: 1. With every great challenge is a great opportunity. 2. If you believe in entrepreneurship, now is the right time. 3. Define role and responsibility. There has to be measurement with how you want somebody to perform in a form of Key Perfomance Indicator to empower employees to take responsibility for their participation in your company. Visit to talk to a professional advisor that are willing to talk through challenges that you might be experiencing - Cogent Analytics Sponsors: Thinkific: It’s time to stop trading time for money and start reaching more clients and making a bigger impact - with online courses! Try Thinkific for free today at Thinkific.com/eof.