www.futurityfood.com www.linkedin.com/in/jackbobo www.twitter.com/Jack_a_Bobo TED Talk: Why we fear the food we eat: https://www.youtube.com/watch?v=thiOicCQRWY White paper: The role of innovation in transforming the food system: https://animalagalliance.org/resource/white-paper-the-role-of-innovation-in-transforming-the-global-food-system/ I have on the show a guest whose work I’ve followed for a long time, and someone who I’ve connected with a handful of times over the years, and am really glad to finally get him on the show, Mr. Jack Bobo. Jack is a food futurist and the author of ‘Why smart people make bad food choices.’ He is also the CEO of Futurity, a food foresight company that advises companies, foundations and governments on emerging food trends and consumer attitudes and behaviors related to the future of food. Recognized by Scientific American in 2015 as one of the 100 most influential people in biotechnology, Jack is a global thought leader who has delivered more than 500 speeches in 50 countries. He previously served as the Chief Communications Officer and Senior Vice President for Global Policy and Government Affairs at Intrexon Corporation. Prior to joining Intrexon Jack worked at the U.S. Department of State for thirteen years as a senior advisor for global food policy.    The first part of our conversation today will be about Jack’s new book “Why Smart People Make Bad Food Choices”, then we’ll pivot into what these dynamics mean for agriculture, which opens up what I think is a fascinating conversation about the future of food and ag after that which weaves in points about sustainability, differentiation, and food policy. So you’ll definitely want to make sure you stick around for that.