If you want to grow your business, you have to look at the soil of your organization — culture. Without fertile soil, your business cannot grow. However, understanding the culture of your customers can take time.In this episode, Ricardo González, Cultural Communications Expert, discusses how to navigate culture through different stories and learn about resources that can take your selling game to the next level. What we discuss:The 5 elements of culture The 6 stages of cultural masteryExamples of successful & unsuccessful brand expansionCheck out this resource mentioned during the episode:The 6 Stages of Cultural Mastery by Ricardo González The 6 Stages of Cultural Sales by Ricardo González This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.