How to correctly think about your marketing, positioning, branding, and messaging if you’re a successful company. If you’d like to join world-renowned Entrepreneurs at the next Genius Network Event or want to learn more about Genius Network, go to www.GeniusNetwork.com.   Here’s a glance at what you’ll learn from Clay in this episode: The 2 most powerful words in marketing AND the 3-word formula for making your marketing 10x more powerful How to differentiate yourself from your competitors (PLUS: How to increase your wealth using “Portable Story Math”) The Perfect Intro: The most effective way to explain what you do (Most people get this wrong. Here’s how to do it right.) One of the best ways to use testimonials and social proof that makes your marketing A LOT more persuasive A ninja trick for discovering what your Customers are searching to find you (This is one of the most useful secrets on the internet) The best piece of advice for maximizing your book and why a book is one of the strongest pillars in building your personal brand