Climate neutral is one of the hottest trending terms in the beauty industry at the moment. But, claiming carbon or climate neutrality is a massive undertaking which is why beauty brands that are investing in ways to reduce their carbon footprint tend to work on offsetting instead. When we came across a non-profit entity set up to help companies devise a road map to become climate neutral, we were enthusiastic about its mission but also sceptical about how this would be possible. At Formula Botanica, we praise any efforts indie beauty brands take to incorporate sustainability into their business. But what does it mean to become climate neutral? What's involved? And how do you know a brand is doing the right thing? To shed light on carbon neutrality and its application to the beauty business, podcast host and Formula Botanica CEO Lorraine Dallmeier spoke to Austin Whitman, CEO of non-profit Climate Neutral. Founded in 2019, Climate Neutral is a new certification scheme helping businesses in every sector become certified to its standards. With Lorraine a chartered environmentalist and biologist, this episode of Green Beauty Conversations drills right down into the grey areas about how we measure our carbon footprint and asks how small, indie beauty brands can hope to make sense of it. This episode demystifies carbon footprints and inspires beauty brands of whatever size or stage in business to start their own journeys to climate neutrality.