Data has always been around, but the effort to understand data has only become the focus in the last five years. Businesses are starting to realize they need the freedom to adjust due to outside events like the COVID-19 pandemic. Only then can they provide the first-rate customer experience that all organizations are reaching for. In this takeover series episode, Amber Khan talks with Jason Foster, CEO at Cynozure, about the evolution of data, businesses focusing on becoming more adaptable, and building a customer experience that reflects the customer. What we discuss:Debunking the biggest data mythData’s importance in today’s worldStrategies to improve customer experience & outdated data ideasRegaining customer confidenceThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and on her website, amplifyology.comListening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.