In this episode, we discuss Paid Social strategy of Oribi.io:

02:28 - How Iris founded 3 different SaaS ventures and how she came up with the idea of Oribi.

5:58 - My Questions around Oribi's capabilities as a Google Analytics alternative.

12:49 - The paid social strategy story

14:27 - Why she chose paid social although it is an expensive channel

16:29 - Iris' mental models to leverage paid social

23:38 - Did she struggle with the ads initially?

24:48 - What's the worst piece of advice she has ever got?

25:51 - What has she recently changed her mind about?

Links:

Iris Shoor's LinkedIn ProfileTry OribiOribi's Youtube Ad

Supported by Oribi.io - Oribi is a new Google analytics alternative for marketing teams. With Google Analytics, you still need to set it up, run a data studio and ask developers for help. Oribi automatically does that and tracks events without compromising on privacy. You can find attribution and user journey much more comfortably. I wrote a review about Oribi for you to further dive into it. Get 20% off with Oribi.io with the code "gms".

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