Todd Herman is a high-performance coach and is the best-selling author of the book The Alter Ego Effect: The Power of Secret Identities to Transform Your Life. Over the past 20 years, Todd has worked with celebrities and professional athletes, of whom the majority of his clients are kept secret. In his book, Todd teaches us how alter egos work, how we create them in different aspects of our lives, and how to activate them to help us become the most effective businessmen, the most intentional husbands, and the most patient and present fathers. Alter egos help us find the real version of what we are capable of. This is due to the fact that you no longer care about people judging you for who you are. One thing Todd mentions is that there's only one person keeping you from your full potential and that's YOU.  According to Todd, the way to bypass fear, doubt, and limiting beliefs is through creating heroic alter egos. Todd's biggest aspect of coaching is mental toughness. He tells us the true definition of mental toughness which is, "Mental toughness is your ability to be flexible and adaptable despite what your circumstances are giving you right now." For the show notes and exclusive links mentioned in this episode go to https://thedadedge.com/333-2/ ———— Join the Free Dad Edge Facebook Group at gooddadproject.com/group. Apply for The Dad Edge Alliance at gooddadproject.com/alliance. Watch this interview on YouTube gooddadproject.com/youtube. Follow us on Instagram at @thedadedge! FREE RESOURCE – 21 Days to an Extraordinary Marriage