Weird Gucci shoes pic got me 120K views. What I learned and what I would do differently next time. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com ---Transcript--- What's up, everybody? This is Russell Brunson. Welcome back to the Marketing Secret Podcast. Today, I want to talk about the concept of capitalizing on momentum. All right, so I had a really unique experience. Some of you guys know that by default I wear a t-shirt and jeans almost every day, but then for Funnel Hacking Live I used to try to dress up. And so I'd buy my own clothes and I didn't know how to buy clothes and so I would just... Anyway, looking back now, it's embarrassing looking at what I thought was nice. But I feel like the third or fourth Funnel Hacking Lives, one of my friends, Bart Miller, was like, "Hey, can I dress you because you're embarrassing yourself and everybody else?" And I was like, "Okay." And so he started dressing me, and it's been a fun experience. I'm not comfortable with most things he tries to put me in like suit jackets and all sorts of fancy things. But I've got my spot where I'm like, "Okay, here's Russell dressed up. I'm wearing nice jeans. I'm wearing a shirt. I'm not tucking it in though." The shirt may have cuff links because those are cool. I'm probably even in the cool watch. That's cool. And probably some cool shoes. But that's about the extent of where I'm going to go. And so once a year we go shopping and we buy a bunch of cool stuff. I wear it at Funnel Hacking Live and then I wear it every time I'm on stage for the rest of the year. And then usually, by the time it's been a year, those clothes have been worn out and then I go buy new clothes. And so that's how I run my fashion. The Russell Brunson fashion happens that way. So, anyway, it's funny. But I had a really cool experience this time. Again, every time we're shopping, I'm way out of my comfort zone. I don't know what half these things are. I didn't know what Gucci was. I didn't know, you know what I mean? I don't know anything about brands or fashion or anything. I remember the first time we walked into a Gucci Store five years ago, I was like, "No, I'll never wear something like this ever in infinity years." The shoes have bugs on them and fur and weird stuff, and I was like, "Yeah." But anyway, last time, two years ago I went into Gucci and they're these cool looking tennis shoes that were ClickFunnels colors. I was like, "Sweet. We'll get those. I mean, I can wear tennis shoes that look like ClickFunnels." And they were awesome. And so I've broadened my horizon to some of the weird brands that are out there. Anyway, so this year, we went back into the Gucci store and, again, they had a couple of cool not weird shoes that were in between. I'm like, "Okay, these are cool." And there are these one pair, they were sneakers. And they were weird colors like blue and yellow. And so they had me trying them on. I got one of my size, but one on each foot. I put the yellow or the blue on the right foot and the other one on the left foot. And I'm sitting looking at them, I'm like, "I have no idea if these shoes are cool or lame or whatever." And instinctively, I grabbed my phone and I took a picture just to send it to my wife Collette who was shopping somewhere else. I was like, "Are these cool or are these lame. I don't even know." So I sent it to her, and then at the same time, I was like, "I'm going to post this on Instagram." So I posted it on Instagram, and on Instagram you can do like a voting thing. So I put it an Instagram and I was like, "Yellow or blue? Just vote whatever it is." So I post that, and then I go back, put the shoes away, and we go continue shopping. Anyway, so there's the backstory, in case you guys were thinking Russell's spending infinity dollars at Gucci every single day. That's not the reality. The reality is, it's still weird to me and I just happened to be trying thes