In episode 252, Kestrel welcomes Sara Gourlay, the Creative Director at Frankie Collective, to the show. A brand dedicated to innovating women’s streetwear, Frankie Collective is also setting a standard for sustainability in the fashion industry. “I guess we’re really just trying to disrupt the industry — there can be another way to do business, and that’s to consider the impact of garments on people and the planet. That’s the way it should be — from using conscious materials to ethical manufacturing processes to investing in community empowerment, our mission is just to be a part of that change toward better business in the fashion industry.” -Sara UPCYCLING. What comes to mind when you hear that word? I think there are some stereotypes still lingering, that may not totally live up to the exceptional upcycling work that’s happening in fashion. As this week’s guest points out - upcycling is just simply the process of taking something old and turning it into something new. Of which, of course, is NOT something new, and has been happening for ages in different capacities.  But on a business scale, I’m always curious how brands can make upcycling *work*. When we think about a fashion supply chain, so much of today’s systems have been based around optimization, efficiency, speed, and cost reduction. Reworking products that already exist does not necessarily *help* a company achieve those goals, the ones most fashion brands are striving for. From sourcing to cutting to sewing to even product listing - the struggle is real when you’re reconstructing garments, BUT some brands are making it all work and they are making it look beyond cool in the process. This week’s guest shares more on the challenges and creative ways they are navigating this space, and how by altering an existing garment, they strive to add value to extend products’ lifecycles. Quotes & links from the conversation: “Part of the sourcing is seeing what’s abundant out there and kind of designing around that.” -Sara “Cutting a single rework garment, it can take us up to an hour and a half for one piece, so I think that’s something people don’t really know about — just how much work goes into the bundling and cutting stage, before it’s even sewn.” -Sara Frankie Collective website > Follow Sara on Instagram > Follow Frankie Collective on Instagram >