Basecamp has a long history of experimenting with "freemium" models and recently launched its most generous free plan yet: Basecamp Personal. Co-founders Jason Fried and David Heinemeier Hansson talk about the debate and data analysis that went into the launch, what makes this a little scary, and why it's healthy for a business to experiment.Show Notes"Launch: Basecamp Gets Personal" (Signal v. Noise) - 00:1337signals' 2004 announcement about the launch of Basecamp - 1:44Basecamp's announcement about closing Backpack to new signups - 2:18"Launch: Basecamp 3" (Signal v. Noise) - 2:31Our episode about finding an SEO consultant - 7:10Our episode introducing Basecamp's new head of marketing - 7:18Basecamp's ace Support team - 23:46Our episode about the Apple Card controversy and algorithmic bias - 25:06Basecamp Personal on Product Hunt - 26:10Basecamp's "Until the End of the Internet" policy - 26:53