What makes you buy one loaf of bread over another? They’re both bread right? When a brand differentiates itself from another, the choice is easy. Ignoring the art of differentiation can leave your loaf stale on the shelf. We speak with David Brier, President and Creative Director of DBD International, about branding’s essential part of a product’s success. David covers:How to become scalable through writing a bookLetting a brand breathe instead of suffocateA challenge for the audienceThis is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here.You can find Amber on LinkedIn and her website Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.