What is the deal with all those fundraising emails? The ones with increasingly dramatic subject lines and maybe a dash of emotional manipulation – they’re everywhere, but do they work? There’s a science to the fundraising email, a lot of data, research, and trial and error. It’s something Michael Whitney’s spent a lot of time thinking about, first in ‘03 on the Howard Dean campaign, and most recently on both the ‘16 and ‘20 Sanders campaigns where he worked as digital fundraising manager. Online fundraising is a massive source of Democratic funds and this year it has exploded, with campaigns taking in record breaking sums. So what are the strategies at play? Whitney breaks down the power of small dollar fundraising, what works and what doesn’t, and when campaigns go too far. Plus, hear Chris describe his campaign stress dreams for some #relatablecontent.Follow Michael Whitney on Twitter