Fast fashion has a crisis on its hands. The industry is wreaking havoc on the environment, and even the execs are starting to notice. Massive amounts of pollution and textile waste have taken a toll on the planet as these shops continue to send runway styles to mainstream markets in record time. The bargains keep consumers coming back for more, but how long can it last? And what will it take to change the habits of shoppers used to getting the latest trends for cheap? To unpack fast fashion and its future, we spoke with Rachel Tashjian, Fashion Critic at GQ, who's written extensively about the fashion world and its relationship with the environment. We'll explore the dilemmas facing the space today, and some of the ways the industry and the consumers are working toward building a more sustainable closet. Listen to new episodes 1 week early and to all episodes ad free with Wondery+. Join Wondery+ for exclusives, binges, early access, and ad free listening. Available in the Wondery App https://wondery.app.link/businesswars. Support us by supporting our sponsors!KEEPS - Go to keeps.com/BW to get your first month of treatment for freePODIUM - Get started for free at podium.com/BWSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.