Joining us to discuss Pre and Post BFCM Email Marketing Strategies is Chase Diamond, an experienced email marketer who has sent over one billion emails resulting in $75 million in email attributable revenue.We learn:Dialing in messaging for 2021Improving deliverability (to offset lowered open rates)Why testing your offers is your biggest opportunityThe optional Klaviyo snippets you probably forgot to installOur guest today is Chase is currently a Partner at Structured — a top ecommerce marketing agency, where he runs the email team. A few of our previous and current clients include: Orgain, The Chive, Original Grain, and Crossnet.Show Linkschasedimond.comThe Ultimate BFCM Email Marketing Playbook by Chase Dimond - Use code KURT for 30% off.Klaviyo Docs: How to Create an "Added to Cart" Event for ShopifyThe Very Good Bra@ecomchasedimondSponsorsFree 30-day trial of Zipify OCU - (To get an unadvertised gift, email help@zipify.com and ask for the "Tech Nasty Bonus".Try Bold Product Upsell, free trialSave 20% on Turbo, a blazing fast Shopify theme - Use code KURT20 at checkoutImprove your shop’s search engine ranking with Venntov SEO Meta ManagerNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.