When it comes to growing your business, there’s one thing more important than traffic and conversion: your mindset.   This episode is a little different from most. Think of it as a necessary mental reset. You come to this show to grow your business, but there’s much more to it than just getting traffic. Sometimes it’s not learning the latest, greatest ideas, but taking what we already know and being consistent with that. Maybe you have self-limiting beliefs that are keeping you from getting to the next level, and you need to overcome them.   John Assaraf has a thick resume, several bestselling books, has built 5 multi-million dollar companies, and was featured in The Secret. And that’s only scratching the surface. In this value-packed episode, he shares his brilliant and extensive knowledge about our brains, how they work, and how we can use them to their fullest potential to ultimately become more successful.   Listen in for some powerful innercises that can literally change your business—and your life.   IN THIS EPISODE YOU’LL LEARN: How to create mental patterns in advance of needing them A quick and simple exercise to deactivate your fear circuit Tips for slowing down and creating a new behavioral process How to match your self-image to your why so you can take inspired action   LINKS AND RESOURCES MENTIONED IN THIS EPISODE: Brainathon: Change Your Brain, Change Your Income myneurogym.com Innercise (John’s new book) Having It All (another book of John’s) The Answer (another book of John’s) @johnassaraf on IG John on Facebook John on Twitter OUR PARTNERS: Get a FREE 14-day test drive with Sendlane  Join us for Scalable Impact Live in Austin, TX on November 2-3, 2021. Get Zero Down (Roland Frasier’s new book) FREE. Find out your Leadership Trust Score at Ready to Lead. Register for our free Founders Board workshop   Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!