Christine Comaford tells you why change management fails Episode 372: Why Change Management Fails by Christine Comaford of Smart Tribes Institute on Understanding How People Change Christine Comaford is a Leadership and Culture Coach who specializes in applied neuroscience, which helps her clients achieve tremendous results in record time. She is a human behavior expert, a leadership columnist for Forbes.com, and the New York Times bestselling author of Power Your Tribe, SmartTribes and Rules for Renegades. The original post is located here: https://smarttribesinstitute.com/why-change-management-fails/  Reach customers online and across social networks with an ever-growing suite of channel integrations and apps - including Facebook, Instagram, TikTok, Pinterest, and more. Go to Shopify.com/osd for a free 14-day trial Visit Me Online at OLDPodcast.com  Interested in advertising on the show? Visit https://www.advertisecast.com/OptimalStartUpDaily