In May 2020, as companies began making promises about how they’d help Black-owned businesses in the wake of George Floyd’s killing, Aurora James launched the 15 Percent Pledge initiative with an Instagram post. Tagging major retailers, she declared that 15% of retail shelf space should belong to Black-owned businesses. And she's helped these companies turn promise into action, unlocking $10 billion in revenue for Black-owned businesses. It's a relatable story for any small business or team: the tactics and strategies that allow one small but dedicated effort to deliver outsized results.  Read a transcript of this interview at: mastersofscale.comSubscribe to the Masters of Scale weekly newsletter at http://eepurl.com/dlirtXSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.