25 min listen
How to Properly Niche and Grow Your Membership with Corey Haines
FromStreamlined Solopreneur: Tips to Help Busy Solopreneurs Free Their Time
How to Properly Niche and Grow Your Membership with Corey Haines
FromStreamlined Solopreneur: Tips to Help Busy Solopreneurs Free Their Time
ratings:
Length:
58 minutes
Released:
Nov 22, 2021
Format:
Podcast episode
Description
A few weeks ago, we heard from John Warrillow about why we need to make subscriptions a core part of our businesses. Someone who's done that really well is a marketer and fellow creator Corey Haines. As we recorded this, he was going through the biggest change his membership has seem: consolidation of offerings, niching down, and increasing the price. And it was the best month of the membership to date. Listen on to find why and how he did it. Plus, in what I think is the best Build Something More yet, we talk about pricing: how to price as a creator, offerings, and price to value ratios.
Top Takeaways:
On subscription fatigue: Don't conflate consumer subscriptions with business subscriptions. Consumers get fatigued more than businesses.Early on, as a creator you could basically just ask for money and people would support you. Now it's about the right value proposition. If you don't get it right, you won't survive.Niching down allows you to focus, get the right value prop, AND charge more.
Show Notes:
Corey HainesCorey on TwitterLi Jin article creator economyMorning BrewBuild Something Club
Top Takeaways:
On subscription fatigue: Don't conflate consumer subscriptions with business subscriptions. Consumers get fatigued more than businesses.Early on, as a creator you could basically just ask for money and people would support you. Now it's about the right value proposition. If you don't get it right, you won't survive.Niching down allows you to focus, get the right value prop, AND charge more.
Show Notes:
Corey HainesCorey on TwitterLi Jin article creator economyMorning BrewBuild Something Club
Released:
Nov 22, 2021
Format:
Podcast episode
Titles in the series (100)
Episode 2: Rebecca Gill and DIY SEO Courses: Sponsored by: LearnDash WP in One Month: Used code BUILD for 10% off entire cart! Rebecca and I talk about building an online course, the necessary dedication you need to be able to teach, and some great tools for setting up your own online course! by Streamlined Solopreneur: Tips to Help Busy Solopreneurs Free Their Time