18 min listen
Encore: Turn critics into allies | Bob Langert
FromTED Business
ratings:
Length:
27 minutes
Released:
Jan 10, 2022
Format:
Podcast episode
Description
When an organization is battered by critics, how does it usually respond? “Deny and push back, put out some sort of lame statement,” says Bob Langert, “and no progress is made at all.” But based on 25 years leading sustainability and corporate responsibility at McDonald’s, Bob proposes another way: To work with critics.
In this talk, he shares stories that take us from the Amazon to slaughterhouses, from tree huggers to corporate suits, all in the search for common ground with his greatest detractors.
While we're taking a break, we hope you enjoy this favorite from the TED Business archive.
In this talk, he shares stories that take us from the Amazon to slaughterhouses, from tree huggers to corporate suits, all in the search for common ground with his greatest detractors.
While we're taking a break, we hope you enjoy this favorite from the TED Business archive.
Released:
Jan 10, 2022
Format:
Podcast episode
Titles in the series (100)
Why the secret to success is setting the right goals | John Doerr: When promising projects crash and burn, it's not always because of glaring mistakes. by TED Business