Today I want to talk about Facebook ads tracking, because if we learned anything in 2021—after iOS 14.5, and the whole privacy/tracking situation, and all that—if we learned anything, it’s that we can’t trust the validity of the data that we see in Facebook’s Ads Manager.It’s going to give us data, but the data’s not super accurate, which is really scary when we’re running our ads. We need accurate data in order to make effective decisions, and we’re hopeful that the Facebook algorithm is getting the appropriate data to optimize our ads.So, we’re going to talk about tracking our ad results. It’s become almost like a triangulation of data. I’m going to share three different things that you really should be doing when you’re running your ad campaigns to give you the best idea of how truly well—or not so well—your ads are running.Remember, the data that you’re seeing inside of Ads Manager, I want you to take it with a grain of salt. It’s a data source, and we’re going to use that data, but I’m going to offer you three other things that you should be doing.In this episode, you’ll learn:How to set up unique funnels to identify where your traffic is coming fromHow to set up your URLs to give you accurate data about your visitorsWays to integrate your URLs with Google analyticsWhat to do with the data that you’re still getting from Facebook’s Ads ManagerHow to get your website and Facebook to communicate and improve your dataLinks & Resources:Kristen McCormick: 7 Reasons to Start Using Facebook Conversions API (NOW) + How To Do ItZapier10XPRODM me on InstagramVisit my YouTube channelThe Art of Online Business clipsThe Art of Online Business websiteThe Art of Online Business Podcast websiteCheck out my Accelerator coaching programFull show notes are available here