On this week’s episode of the B&H Photography Podcast we welcome the co-founder and Chief Creative Officer of Lensbaby, the special effects lens manufacturer. Lensbaby was started by Craig Strong in 2004 and quickly established a name for itself. Over the years, they have added lenses, optics systems, and accessories to grow their brand while maintaining their emphasis on creative expression and embracing imperfection.   With Strong, who worked as a staff and freelance photographer before co-founding Lensbaby, we discuss tinkering to create a prototype, founding the company, growth decisions, and motivation.  We also talk about dealing with successes and failures in the very competitive camera and lens business.   On the gear side, we ask questions about the research and development of lenses, the various mounts available with Lensbaby lineup, and we get a sense of what is on the horizon for the company in 2022. Guest: Craig Strong Photograph © Allan Weitz