Episode 54 Show Notes: A sense of delight, a satisfying experience, a sense of belonging, predictability, and a sense of hope are all feelings that people experience in their daily life. Emotion is a part of being human which can be natural or manufactured. At times, it's a challenging experience to design for, but with practice and knowledge, you can make products that make people's lives easier and better. In this episode, James Castro-Griffiths talks about his experience designing for emotion. We dissect the psychological aspects that play a massive role in human decision-making. We also share our personal stories about various products that have affected us positively and negatively. Take a listen and tag @uinarrativeco on Twitter with your questions or comments.   Mentions: James Articles on Medium Why Design For Emotion How to Research Emotion How to Establish Emotion   James LinkedIn https://www.linkedin.com/in/james-castro-griffiths-1a3b6456/   Emotional Design - Interaction Design https://www.interaction-design.org/literature/topics/emotional-design Podcast Episode: UX Salary Talk https://www.uinarrative.com/podcast-posts/episode38   ------ Today’s sponsor, Google Design, produces original content like articles and videos to show how Google’s products come to life—and to inspire designers everywhere. Head over to goo.gle/UINarrative to get inspired.   Podcast Info:   Transcripts available on episode web page.   Listen on Apple Podcasts, Soundcloud, Stitcher, and Spotify.   RSS feed: https://uinarrative.libsyn.com/rss   Don’t forget to subscribe and leave a review if you like what you hear. Announcements: Join the UI Narrative Email Club to be the first to hear about weekly blog posts and exclusive podcast recaps. You can sign up at uinarrative.com/emailclub.   Want to become a Product Designer? Or need a portfolio review? Learn more at uinarrative.com/workwithme.   Let’s Connect: Have a question for me? Email me at hello@uinarrative.com.   Let’s connect! #uinarrative Instagram, Facebook, LinkedIn @uinarrative Twitter @uinarrativeco