**This episode is brought to you by MuteSix, Gorgias, and Attentive**   “Making wellness simple and accessible” that's the Heywell goal. In part 2, Ashley Selman, Co-Founder of Heywell, explains that they spent a lot of time developing the mission before developing the product before developing the product. The brand wanted to develop something good for you, approachable, tastes good and can work into your life too. It was also important that they support other businesses especially women-owned businesses in the consumer packaged goods industry. Heywell believes in making sure that ingredients are efficacious while still be delicious tasting. Their beverages are a great alternative to an alcohol-free occasion. Ashley says that living a wellness life is important, and her brand is a perfect sidekick for people in pursuit of a healthy life. She talks about: * Community * Product line * Different flavors * Deciding on focus areas * Their mission * What's next Join Ramon Vela and Ashley Selman as they break down the inside story on The Story of a Brand. For more on Heywell, visit: https://livingheywell.com/ Subscribe and Listen to the podcast on all major apps. Listeners can also search for The Story of a Brand. Click here to listen on Apple Podcast or Spotify. * This episode was brought to you by MuteSix. MuteSix is the leading agency in performance marketing. They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel. They're currently offering listeners a FREE omnichannel marketing audit. Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance. The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO. For your free digital marketing consultation, visit: https://mutesix.com/storyofabrand * This episode was brought to you by Attentive. How do the most innovative companies reach mobile consumers? Meet Attentive, the text messaging solution trusted by innovative retail & e-commerce brands like CB2, Coach, and thousands of Shopify brands. On average, Attentive customers see 25x ROI and 18.5% of online revenue driven by SMS. Ready for SMS to become one of your top three revenue channels? Learn how to get started with your free trial by requesting a demo at https://www.attentivemobile.com/ * This episode is also brought to you by Gorgias. Did you know that loyal customers are 9x more likely to convert compared to a first-time shoppers? That's why exceptional customer service is so important for your retention & growth. I recommend using Gorgias. Gorgias combines all your communication channels, including email, SMS, social media, live chat, and phone, into one platform and gives you an organized view of all tickets. This saves your support team hours per day and makes managing customer orders a breeze. Go to https://www.gorgias.com/ to book a demo and mention the Story of a Brand podcast for two months free.