**This episode is brought to you by Yotpo**   “Be persistent and chase it above all means,” says Alexandre. In part 1, we have Alexandre Contreras, Founder & Inventor of KlipTrio, a first-ever patented 3 in 1 pet nail trimmer with an integrated stainless steel nail file & disposable styptic powder cartridge.   At the beginning of his career, at the age of 18, Alexandre experienced disappointment, but that didn't stop him. He wanted to be a veterinary technician from childhood, and he eventually became one. In his time as a technician, he saw that even technicians make errors while trimming the nails of pets, and the process for doing so was inefficient and potentially hazardous.   So, he decided to develop a safer, faster, and more hygienic way of trimming nails & applying styptic powder to an animal's injured nail.   In part 1, he discusses:   * Gratefulness * Overview of the brand * His background * Disappointment at the age of 18 * What kept him going * His two lightbulb moments * Chasing U.S. utility patents   Join Ramon Vela and Alexandre Contreras as they break down the inside story on The Story of a Brand.   For more on KlipTrio, visit: https://kliptrio.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This podcast is supported by Yotpo, the leading eCommerce marketing platform for brands looking to drive customer loyalty.   As I’m sure many of you know, customer retention is the new acquisition. With Yotpo, brands can provide value through a strategic loyalty program — and ensure shoppers come back time and again.   Want to know more? Visit https://yotpo.com/storyofabrand    And turn your one-time shoppers into lifelong brand lovers.