Exactly how important is your marketing funnel? Ask R.T. Custer, who's built a funnel that allows his company, the Vortic Watch Company, to routinely sell out of watches that are priced between $2,500 and $10,000. In this conversation, R.T. tells us all about how he and his business partner came up with the idea to repurpose old pocket watches into all-American-made wristwatches, and how his 200-day email funnel is the key to their success. Part of the secret sauce: getting influencers to drive traffic…not to buy the watches, which are usually only available one per day…but to sign up for their mailing list to get notified when a new one drops.



Top Takeaways:



People say email marketing is dying, but that could not be further from the truth. R.T. knows their nurture sequence needs to be 200 days because it takes 4-8 months to build enough trust to sell a $4,000 watch.As a creator, the affiliate marketing route can be a great way to get paid as an influencer, as long as your find the right brand.Knowing your worth is super important. It allows Vortic Watches to be sold at the price their sold...it will also allow you to get paid what you deserve.



Show Notes:



R.T. CusterCampaign MonitorProducts Worth Talking About on YouTubeLewis Howes: The School of GreatnessStart With WhyBuilding a StoryBrandBuild Something ClubSponsored by: Riverside.fm | Nexcess | Ahrefs | TextExpander