With Name, Image and Likeness a key topic in college athletics, we discuss a new initiative within Michigan Athletics - the VICTORS Local Exchange - with Kurt Svoboda, Associate Athletic Director for External Communications and Public Relations. Kurt introduces this new program and its value to Michigan's student-athletes (1:30), discusses the evolving nature of NIL within collegiate athletics (7:15), and details the positive early returns on this new program among student-athletes and recruits (11:15). To learn more about this exciting new program, head to MGoBlue.com/VICTORS.See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.