This episode is brought to you by Sendlane.   Zuzi began with just one flavor for two reasons: to prove the market was there, and because the resources weren't there yet for further options, say Oscar De la Peña and Ana Victoria De la Garza, the company's co-founders.   Looking back at the startup's early days, Oscar says in hindsight, he'd have done more research. But reaching the proper government departments with their questions was a challenge during the COVID shutdown era.   The couple's overall philosophy through Zuzi's creation has been this: Time is going to pass anyway, so you might as well start something now.   In Part 2, Ana Victoria and Oscar talk about:   * How rules governing spirit sales guided Zuzi in early manufacturing decisions. * The need to have the right questions to get the right answers. * The need for persistence in getting approval from agencies. * The attitude of "start today," don't put off your dreams. * How cold-calling was their go-to sales strategy at the start. * Their push with social media and influencers. * Their future plans include adding seasonal flavors and other product lines that aren't necessarily coffee-based.   Join Ramon Vela, Ana Victoria De la Garza and Oscar De la Peña as they break down the inside story on The Story of a Brand.   For more on Zuzi, visit: https://www.drinkzuzi.com/    Subscribe and Listen to the podcast on all major apps. Simply search for “The Story of a Brand,” or click here to listen on your favorite podcast player: Listen now.   *   This episode is also brought to you by Sendlane.   If all DTC companies were forced to turn off Facebook ads, they'd be dead on arrival. Why is that?   They over-invest in paid acquisition and under-invest in retention.   Luckily, Sendlane makes it easy to solve this problem. Sendlane is an E-Commerce Customer Experience Platform helping hundreds of DTC brands to tighten their existing customer relationships.   Sendlane automates personalized customer experiences through Welcome and Abandoned Cart workflows, SMS, Deep Data Integrations with Shopify and WooCommerce, multi-store functionality, and much more.   Plus, they don't stand for lazy customer support. Their San-Diego-based team has an average 1-minute response time from a live human, making sure you never get stuck in a chat queue ever again.   Curious about how Sendlane can help your DTC brand grow? Schedule a demo with a Specialist. Visit https://www.sendlane.com/story