The Michigan cannabis market isn’t on everyone’s radar, but it’s large and growing faster than you might think. Here to tell us about it is Fabian Monaco of Gage Cannabis. Learn more at https://gageusa.com Key Takeaways: [1:17] An inside look at Gage Cannabis, one of the largest vertically-integrated cannabis companies in Michigan [1:45] Fabian’s background in investment banking and how he came to be president and CEO of Gage Cannabis [3:01] Michigan’s history in medical marijuana and how the state’s cannabis market has evolved over recent years [5:18] Why Fabian believes every cannabis brand needs to be vertically integrated right now [7:05] The pros and cons of contract growing versus buying wholesale [11:05] The most popular cannabis products in Michigan right now and surprising new trends to look out for [17:49] How Gage Cannabis has successfully employed curbside pickup to gross almost 99 percent of their profit [21:29] The importance of brand continuity and how this has helped Gage grow so quickly [24:38] Cookies aka the “Coca-Cola of cannabis,” a popular California-based cannabis brand that has partnered with Gage to expand into Michigan