Often when we think about branding, we think about image most of all. Branding is so much more than that. Excellent branding is a system of consciously delivered strategies. It's practically your business model, representing who you are, who you want to attract and the direction of your business. So much more than the image! Today we’re discussing a Brand Mapping Strategy with 7-specific elements you want in your business and personal brand. Karen is president of Sterling Marketing Group, a branding, and marketing firm helping CEO’s, executives and entrepreneurs develop stronger personal, business and team brands. She also expresses herself as an author, speaker, painter, photographer, and actor. Karen has been interviewed for her advice on The Today Show, CNN, CNBC and Oprah. A few of her clients include AT&T, American Express, Marriott Hotels, Apple Computer, LinkedIn, Twitter, and she has spoken at a wide variety of groups including the Young Presidents’ Organization, American Management Association, and Direct Marketing Association. Karen is most inspired by people, businesses, and organizations that are doing something because it's their gift or way to make a contribution. Highlights - 7-elements of brand mapping Key to Marketing Success today Branding system defined Embracing your challenges and gifts   Resources Grammarly Getting your point across in business can be tricky. Grammarly uses a browser extension to check your text for spelling and grammatical errors anytime you write something online to help you avoid mistakes in comments, tweets, and status updates. Get access to your own personal editor 24/7!  Regain time and transform your commute, workout or chores into fun, productive ME TIME! Audible books are offering a free audio book, try it, like it and stay or cancel and keep your free Audible book.  Free Webinar: I'll be sharing how to leverage your creative side and use it as an advantage in business. Join me for my free webinar, How To Succeed In Business Marketing Yourself and Your Talent. Register go to cwwebinar.com or text warrior to number 33444 to unleash your creative thinking to propel your business forward. Guest Contact - Website  Twitter  Facebook Books The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand  Mentions - “Where there is no margin, there is no mission.” The Seven Basic Plots: Why We Tell Stories Christopher Booker Gary Vaynerchuk Elizabeth Gilbert How Business is Like Dating Jordan Harbinger  Gift:Propel your business forward and register for Week of The Warrior for free. A 7-day mini-course to learn how to leverage your creative powers.