BenGreenfieldFitness.com/countingcalories 3 March 2022 Calorie information is ubiquitous. On packaged food, restaurant menus, and online recipes, we see authoritative numbers that tell us the calorie count of what we're about to consume. And many of us treat these numbers as gospel: counting, cutting, intermittently consuming, and, if you believe some “experts” out there, magically making them disappear. We all know, and governments advise, that losing weight is just a matter of burning more calories than we consume. Here's the thing, however, that most people have no idea about: All of the calorie counts that you see everywhere today are WRONG. In Why Calories Don't Count: How We Got the Science of Weight Loss Wrong, my guest on today's podcast, Dr. Giles Yeo, who is an obesity researcher at Cambridge University, challenges the conventional model and demonstrates that all calories are not created equal. He addresses why popular diets succeed, at least in the short term, why they ultimately fail, and what your environment has to do with your bodyweight. Once you understand that calories don't count, you can begin to make different decisions about how you choose to eat, learning what you really need to be counting instead. Practical, science-based, and full of illuminating anecdotes, this is the most entertaining dietary advice you'll ever find. During our discussion, you'll discover: -What's a calorie?.... -The A-B-C equation of measuring calories in food... -The problem with Atwater's factors... -What's a DIT value and why does that matter... -Did we get it right when it comes to labeling our food?... -Why we're terrible judges of calorie counting... -Advice for a good macronutrient ratio with minimal ultra-processed food in the diet... Resources from this episode: Episode sponsors: -Personal Peak Performance Summit -Qualia Mind by Neurohacker -Water and Wellness -Kion Sleep -HigherDOSE Do you have questions, thoughts or feedback for Giles Yeo or me? Leave your comments at BenGreenfieldFitness.com/countingcalories and one of us will reply!