12 min listen
#CategoryCreation 18: The Category Name Matters Less Than You Think w/ Ryan Bonnici
FromB2B Growth
ratings:
Length:
49 minutes
Released:
Nov 22, 2019
Format:
Podcast episode
Description
In this episode, we talk to Ryan Bonnici, the CMO of G2, about why you shouldn't confuse “category creation” with having an “official” category on a site like G2. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. You can find this interview, and many more, by subscribing to the B2B Growth Show on iTunes. If you don't use iTunes, you can listen to every episode by clicking here.
Released:
Nov 22, 2019
Format:
Podcast episode
Titles in the series (100)
#BehindTheCurtain 4: Drone-Dropping Employee Offer Letters: In this episode of the #BehindTheCurtain Series, & share conversations and thoughts on what is making us tick here at Sweet Fish Media. Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week... by B2B Growth