In this episode we talk to Josh Sturgeon, Co-Founder at EmberTribe. Josh shares the 3 critical steps to develop killer messaging for your paid ad campaigns: 1) Finding "Watering Holes" 2) Analyzing the Qualitative Patterns 3) Converting the Findings into Copy that Converts Check out the episode Logan mentions in this episode here: 6 Ways a Podcast Helps You Refine Your Go-To-Market Messaging Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Want to get a no-fluff email that boils down our 3 biggest takeaways from an entire week of B2B Growth episodes? Sign up today: http://sweetfishmedia.com/big3 We'll never send you more than what you can read in < 1 minute. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.