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#CategoryCreation 20: When To Go After a New Category w/ Udi Ledergor

#CategoryCreation 20: When To Go After a New Category w/ Udi Ledergor

FromB2B Growth


#CategoryCreation 20: When To Go After a New Category w/ Udi Ledergor

FromB2B Growth

ratings:
Length:
47 minutes
Released:
Apr 8, 2020
Format:
Podcast episode

Description

In this episode of the Category Creation series, we talk to Udi Ledergor, CMO of Gong.io. Gong was already a leader of the Conversation Intelligence category, so why did they drop that to pursue the Revenue Intelligence category instead? Udi will share exactly why in our interview. Sweet Fish is hiring! Click here to learn more.
Released:
Apr 8, 2020
Format:
Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.