In this episode we talk to David Greenberg, SVP of Marketing at Act-On Software. David shares 4 ways to measure the effectiveness of your marketing automation platform: 1) Control 2) Visibility 3) Access to Behavioral Data 4) Adoption He also talks about 4 keys to evaluating marketing automation software contracts & vendors: 1) Clear pricing models 2) Term commitments 3) Scrutinizing SLAs 4) Level of understanding of your business Sweet Fish is hiring! Click here to learn more. Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.