In this episode we talk to Jeb Blount, CEO at Sales Gravy, Author, Keynote Speaker & Podcast Host. Jeb shares a 3-part framework to every sales negotation & tips from his recently released book INKED: The Ultimate Guide to Powerful Closing and Sales Negotiation Tactics that Unlock YES and Seal the Deal. Jeb defines the MLP framework (Motivation, Leverage, Power) in every B2B sales negotiation & how to manage negotiation throughout your entire sales process. If you like this episode, you'll probably also love: 4 Strategies to Become a Master Negotiator in B2B Sales (Part 1) w/ Chris Voss and Why Deal Killers Are More Important Than Deal Makers in B2B Sales (Part 2) w/ Chris Voss Now you can more easily search & share your audio content, while getting greater visibility into the impact of your podcast. Check out Casted in action at casted.us/growth Are you getting every B2B Growth episode in your favorite podcast player? If not, you can easily subscribe & search past episodes here. You can also find us on Apple Podcasts or Spotify.