27 min listen
79: How can adland get over the age-old problem of ageism?
FromCampaign podcast
ratings:
Length:
19 minutes
Released:
Mar 15, 2022
Format:
Podcast episode
Description
Ageism in advertising has been a problem for many years. In fact, adland has been talking about the commercial importance of targeting the over 50s but, in reality, has ignored the problem.Older adults remain ignored by marketers, appearing in less than 15% of media images. It seems strange when those aged 50 and older account for 50% of consumer spending; predicted to rise to 63% by 2040. In this episode, International Longevity Centre director David Sinclair is joined by MullenLowe Group UK chief executive Jeremy Hine and the7stars owner Jenny Biggam to discuss ageism in advertising. See acast.com/privacy for privacy and opt-out information.
Released:
Mar 15, 2022
Format:
Podcast episode
Titles in the series (100)
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