Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build their products and services in public on social media while others come along for the journey. It’s not easy for those of us who don’t want to display our messiness, but it is a very powerful strategy. Think of building in public as a marketing technique that doesn’t feel like marketing. Join us to learn more!
Our Featured Guest:
Kevon Cheung
Kevon Cheung is a friend who lives in Hong Kong. I have learned a lot from watching him build in public on Twitter. I went through his Build in Public Mastery Cohort last winter, and I learned so much! Kevon will explain this concept, what it means, and why it’s important for us as business owners. We will wrap up with Kevon sharing his FUEL framework, a method to use in creating social media posts.


https://publiclab.co/ (Public Lab)
https://buildinpublicmastery.com/ (Build in Public Mastery)


You’ll Learn:


What it means to “build in public” along the entrepreneurial journey–and why it’s a good idea
How showing up with flaws and vulnerability helps build a following and establish a connection with others
Why consistency is the key in showing people your commitment and intentions
Why choosing the platform on which to build in public depends on who and where your audience is
How making connections and giving “behind-the-scenes” glimpses will turn people into big fans
Kevon’s FUEL framework for creating social media posts: Facts, Unfold, Emotion, and Learnings
How to write lines that trigger curiosity without being “clickbait” (Remember, the goal of your first line is to get people to read the second line!)
Highlights of Kevon’s course, Build in Public







Mentioned in this episode:
Thanks to our Sponsor, Zynnyme
When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life.
And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes.
Therapists are among the world's paid master's degrees and it is time for it to stop.
Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes.
Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout.
While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice.
Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

https://selling-the-couch.captivate.fm/zynnyme (zynnyme)
Today's Sponsor is Zynnyme
When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life.
And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes.
Therapists are among the world's paid master's degrees and it is time for it to stop.
Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes.
Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout.
While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group...