How do we test the energy efficiency, emissions, and impact of or roasting machines?. We all want to be responsible with our environmental impact but all we have to go on for data is supplied by marketing from the manufacturer.  Wouldn't it be nice to have a real measure of the performance of a roasting machine? Well that is exactly what today's guest is out to provide.  Today on the Rate of Rise series from Roast Magazine we are going to be talking with Dave Baxter about The Norm Roast Protocol! Dave Baxter has avidly roasted coffee for more than 15 years.  He applies an analytical approach to master the enigmatic art of coffee roasting.  Dave joined the Artisan team in 2015 and is a founding member of the NORM-ROAST Consortium.  Many of the analytical tools and other features in Artisan were created by him.  Dave is an inventive engineer with over 60 granted patents. In our conversation we cover: How Norm Roast Protocol was conceived Verifying Marketing claims  Key components of the protocol Establishing specification for the protocol from research Incentivization of manufactures to adopt a universal protocol How to begin using the protocol  Balance of Innovations focus on emissions vs maintaining quality Mass adoption as key to create efficacy  Small vs large roasters Optimizing existing equipment for efficiency Links: www.norm-roast.org   Subscribe to Roast Magazine! Use code "ROR" to get $5 off   Related Episodes: RoR #1: A Conversation w/ Anne Cooper of Equilibrium Master Roasters RoR #2: Exploring Quality Control w/ Spencer Turer of Coffee Enterprises RoR #3: Making Contingency Planning a Reality w/ Andi Trindle Mersch of Philz Coffee RoR #4: Practical Thermal Dynamics w/ Candice Madison of Royal Coffee / The Crown Oak RoR #5: Time and Color in Roasting w/ Morten Munchow of Coffee Mind” RoR #6: Buying Less and Doing More w/ Ever Meister RoR #7 Illustrative Sample Roasting w/ Mike Ebert of Firedancer Coffee Consultants ROR #8 How Post-Harvest Processing Impacts Flavor w/ Siva Subramanian and Byron Holcomb of Olam Food Ingredients RoR #9 Inside the Roaster’s Tool Kit w/ Kat Melheim of Black and White Coffee and The Coffee People Zine RoR #10 : What Your Broker Wishes You Knew w/ Scott Merle of La Minita Coffee RoR #11 : Exploring Scent w/ Sandra Elisa Loofbourow RoR #12 : Inside Coffee Packaging w/ Ever Meister