44 min listen
Episode 360: Critical KPIs Marketers Aren’t Using and How Email Marketing Can Help You Win in a Privacy-First World with Jeff Kupietzky
Episode 360: Critical KPIs Marketers Aren’t Using and How Email Marketing Can Help You Win in a Privacy-First World with Jeff Kupietzky
ratings:
Length:
43 minutes
Released:
Jan 25, 2022
Format:
Podcast episode
Description
Is email dead, or can it be reinvigorated by content creators who want to connect and engage with their audience in a new way?
In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at https://www.linkedin.com/in/jeffkupietzky/ (Jeeng), to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community.
Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world.
IN THIS EPISODE YOU’LL LEARN:
Tips for customizing email to the same degree you customize social media
How to grow your click-to-deliver rate (and why the metric is so important)
How often you should send emails to your list (and why)
Tips for segmenting and split testing your emails
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
http://jeeng.com/ (jeeng.com)
Connect with https://www.linkedin.com/in/jeffkupietzky/ (Jeff on LinkedIn)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic podcast)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.
https://www.wix.com/ecommerce/website (Create an online store with Wix)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge)
Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Join Ralph and Kasim at Ad World!
FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.
https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
In today’s episode, host Kasim Aslam sits down with Jeff Kupietsky, CEO at https://www.linkedin.com/in/jeffkupietzky/ (Jeeng), to discuss the future of email as a viable channel for brands and marketers. Jeeng is a platform for content creators to help them better engage and monetize their audience through personalized cross-channel messaging. They can help you send customized emails that fit each person based on the time of day, the device they’re on, and what they care about. Jeff suggests sending relevant emails in a regular cadence to build trust and community.
Listen in for some innovative ways to utilize and monetize email marketing in a privacy-first world.
IN THIS EPISODE YOU’LL LEARN:
Tips for customizing email to the same degree you customize social media
How to grow your click-to-deliver rate (and why the metric is so important)
How often you should send emails to your list (and why)
Tips for segmenting and split testing your emails
LINKS AND RESOURCES MENTIONED IN THIS EPISODE:
http://jeeng.com/ (jeeng.com)
Connect with https://www.linkedin.com/in/jeffkupietzky/ (Jeff on LinkedIn)
https://docs.google.com/forms/d/e/1FAIpQLSckM3KvhZMagQN6SbG1GMzJt9mzcemoGMIeL1XztQGWNTleXQ/viewform (Perpetual Traffic Survey)
https://perpetualtraffic.com/ (Perpetual Traffic podcast)
Connect with https://twitter.com/ralphhb (Ralph) and https://twitter.com/kasimaslam (Kasim) on Twitter
OUR PARTNERS:
https://nlc.com/ (No Limit Creatives) gives you unlimited graphics/videos for one low monthly rate.
https://www.wix.com/ecommerce/website (Create an online store with Wix)
https://scalable.co/7-levels-assessment/?utm_source=perpetual-traffic&utm_medium=podcast&utm_campaign=lead-gen (7 Levels of Scale workbook)
https://scalable.co/books/epic-zero-down/ (Get Roland’s book, Zero Down, FREE)
Find out your Leadership Trust Score at https://readytolead.com/ (Ready to Lead).
http://scalable.co/epic-challenge/?utm_source=business-lunch&utm_medium=podcast (Join Roland's next EPIC Challenge)
Register for our free https://scalable.co/mastermind/founders-board/ (Founders Board workshop)
Thanks so much for joining us this week. Want to subscribe to Perpetual Traffic? Have some feedback you’d like to share? Connect with us on https://itunes.apple.com/us/podcast/perpetual-traffic-by-digital/id1022441491?mt=2 (iTunes) and leave us a review!
Mentioned in this episode:
Join Ralph and Kasim at Ad World!
FOR PERPETUAL TRAFFIC LISTENERS: Save $700 on your ticket.
https://perpetual-traffic.captivate.fm/adworld (Ad World Conference)
Released:
Jan 25, 2022
Format:
Podcast episode
Titles in the series (100)
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