58 min listen
55 - Why Brands Are Going Big on Experiential Marketing
55 - Why Brands Are Going Big on Experiential Marketing
ratings:
Length:
60 minutes
Released:
Oct 2, 2017
Format:
Podcast episode
Description
Step into our artisanal gourmet pop-up storefront, because this week, Adweek's editors are talking about experiential marketing and why brands are going big on real-world activations. We're also looking back at Advertising Week New York, debating ad award shows (again) and talking about the monetized nightmare hellscape of subway riding. Sponsor: NPR One. Visit npr.org/sponsorship to learn how your brand can connect with NPR One listeners. Timestamps: 01:38: Video ads are coming to the subway. :( | 07:36: WPP tightens the screws on Cannes Lions and Eurobest | 14:35: Advertising Week NY recap | 25:15: Audi and BBH London send in the clowns | 28:25: Droga5 creates a second brain for MailChimp | 32:40: Netflix lets you build a drug cartel in Facebook Messenger | 36:45: Why experiential marketing is so hot right now, and who's doing it well
Released:
Oct 2, 2017
Format:
Podcast episode
Titles in the series (100)
6 - Advertising Week | The First Debate and Political Ads | The Clio Awards: It's Advertising Week in New York! In this week's episode, we chat about sessions we went to (and moderated) and the industry trends everyone's been talking about. We also talk about the first presidential debate, and how brands (and an old sitcom)... by Yeah, That's Probably an Ad