Did you notice this when you were reading any of Napoleon Hill's works? You should be modeling this for your business too. Hit me up on IG! @russellbrunson Text Me! 208-231-3797 Join my newsletter at marketingsecrets.com ClubHouseWithRussell.com Magnetic Marketing ---Transcript--- What's up, everybody? This is Russell Brunson, welcome back to The Marketing Secrets Podcast. In today's episode, I'm going to talk to you guys about one of the secrets that you should be learning from Napoleon Hill. Alright, so I hope you guys are awesome. Now, you've heard me talk about this not once, not twice, probably a million times. We talk about when you are starting a business, especially an information product business... But in reality, people will fight me on this. It's true for every business, even E-Commerce. Especially E-Commerce. But what you are doing is you are, in any business we are getting somebody a result. So, someone comes to me and they want to be more successful. They want to build a business, they want to lose weight, they want to whatever. You've got some result that you give somebody. And us as entrepreneurs, we make our money by having a framework that gets them that result. The framework could be step one, take these supplements. Step two, go to this course. Step three... it could be something like that. It could be just pure information. It could be pure supplements. It could be pure things to do every day. Whatever it is. But there's a framework that you've got to create to be successful, right? And the framework is basically; step one, step two, step three, step four. This is the path that we go on. This is the map. Someone comes to you, they're looking for a result, which is the destination, and you're giving them the map. And what's interesting... Side note, at Funnel Hacking Live Orlando, Alex and Leila Hormozi spoke about high ticket sales and one of the quotes he said is really interesting. He said that "You sell the destination, you don't sell the journey". Right? Getting to Hawaii is a nightmare, right? You get to go through the airports, and the planes, and all the things. And what, unfortunately, most people do when trying to sell something, is they sell the path. They're selling all the things along the way that you have to go through, but you don't. If you're selling Hawaii, you sell the palm trees, and the luaus, and the white beaches, all that kind of stuff. Right? That's what you sell. You sell the destination and not the path, but what you fulfill is the path. You buy tickets to Hawaii, you're getting airplane tickets, car tickets, hotel, all this stuff to get you to the destination. And so, the framework is the map to the result that you're selling somebody. Hopefully some of you guys had some mm-hmm (affirmative) there, that's number one. Number two now. Right now, I'm recording this again in my Napoleon Hill room so, for those that are watching the video version, you can see behind me. This is all of Napoleon Hill's work. This, right here, is the First Edition Laws of Success. It's actually three years before he published Laws of Success. And this was the first thing he wrote, maybe not first thing he wrote. One of the first things he wrote. But it's the first time he took his philosophy, his framework, his whatever you want to call it, and he wrote it all down. The Laws of Success, and there are 15. 15? 14, 15... Yeah. 15 Laws of Success. And each of these has a different step. Each step is in framework, right? So step number one is defining of purpose. Step number two is to do more than you're paid for. Step number three is The Mastermind. That's not the right word, I'm talking out of my head. But he has the framework. So he created this framework, he wrote The Laws of Success, it was these like 15 or 16 booklets. Each covering one step in the framework to have success. And what's interesting is a lot of people are like, "Oh, Napoleon's written dozens of books". Kind of, but Napoleon only has one