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Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

FromWorkParty


Revolutionizing an Untapped Market with Liz Lange, Iconic Designer & CEO of Figue

FromWorkParty

ratings:
Length:
37 minutes
Released:
Apr 20, 2022
Format:
Podcast episode

Description

Designer and entrepreneur Liz Lange pioneered "maternity chic" by creating stylish, body conscious clothes for pregnant women—something that surprisingly didn’t exist in the 1990s. Working alone out of a one-room office, she created Liz Lange Maternity, a brand that changed the face of maternity fashions and disrupted the industry before anyone else had the chance to. Fast forward to today and she's forged huge partnerships with Nike and Target and has dressed most major pregnant celebrities, from Cindy Crawford to Reese Witherspoon. After selling her namesake brand, the industry innovator made a major return with the purchase of Figue, a popular ready-to-wear dress brand. While she’s been hard at work as Creative Director, she’s also jumped right into the role of CEO, strategizing the brand’s fresh perspective on direct-to-consumer growth. I’m so excited to talk to this industry icon about everything from how she built her maternity empire from the ground up to the importance of having a strong POV in the fashion industry.    Sponsors: • Printfresh | Head to printfresh.com/workparty or use code PARTY for 15% off your first order! • Bliss |  Get 25% off your purchase of Block Star Daily Mineral Sunscreen on Blissworld.com and use code PARTY at checkout. • Athletic Greens |  Athletic Greens is giving you a FREE 1 year supply of immune-supporting Vitamin D AND 5 FREE travel packs with your first purchase. All you have to do is visit athleticgreens.com/party.   Resources: • To join the WorkParty click HERE • To connect with Liz Lange click HERE • To connect with Jaclyn Johnson click HERE • To follow along with Create & Cultivate click HERE • To follow along with Figue click HERE • To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Produced by Dear Media
Released:
Apr 20, 2022
Format:
Podcast episode

Titles in the series (100)

Part work, Part party. WorkParty is a movement for a new generation of women like yourself, women who are redefining the meaning of work on their own terms. Welcome to WorkParty the podcast. Where creative and entrepreneurial women celebrate each other’s successes. WorkParty is the vision of Jaclyn Johnson, the powerhouse founder and CEO behind Create & Cultivate, the fastest growing online platform and conference for millennial women in business. In WorkParty the book, Jaclyn spills on how she found the determination to flip her rock bottom moment into hard work and success —and how you can, too. By age 32 she had sold a company, launched a new one, bought her first home, found the love of her life and had a million ups and downs in between. WorkParty the podcast is all the lessons she learned and the advice she wishes she had gotten along the way. You’ll hear from female founders, CEOs, entrepreneurs, creatives and so many other badass boss ladies. And what do you get from listening? We’re keeping it 100, giving you that career real-talk, and no BS advice. To check out the WorkParty blog and learn more about the WorkParty book and tour visit WorkParty.com. You can also follow along for daily updates and exclusive content on Instagram at @WorkParty.