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What B2B can Learn from B2C, with Keith Messick

What B2B can Learn from B2C, with Keith Messick

FromB2B Growth


What B2B can Learn from B2C, with Keith Messick

FromB2B Growth

ratings:
Length:
37 minutes
Released:
Apr 21, 2022
Format:
Podcast episode

Description

In this episode, Benji talks to Keith Messick, Chief Marketing Officer at LaunchDarkly.
We've come to a time in B2B marketing where more and more we're taking ideas from B2C marketing. But it hasn't always been that way. Today we jump into a time machine to discuss the evolution and how that informs where we are now, in 2022.
Released:
Apr 21, 2022
Format:
Podcast episode

Titles in the series (100)

A daily podcast for B2B marketers. 4 million downloads and over 2,000 episodes. Co-hosted by a braintrust of people that would never use a word like braintrust.