TopicHeavy sigh; deep breath. Cormac’s house hunting adventure continues. We also observe the architectural profession’s identity crisis in which the problem of it lacking a communicable, easily understandable value proposition to the market is ever apparent.SponsorStart implementing powerful systems for the profitability you need and the freedom you want. Join Douglas Tieger, FAIA for the next Designing Your Business Masterclass, brought to you by BQE CORE. Every live masterclass session is free and includes AIA continuing education credit. Register now at bqe.com/masterclass.Listen and Subscribe to Archispeak