There has never been a better time to build an online business around a topic you care about. This week’s guests on The Side Hustle Show are proof of that. Garret Kruger and Sabrina Ricci are the husband and wife team behind IKnowDino.com, which started as a side hustle and is now the world’s #1 dinosaur podcast. Not bad for a couple of non-paleontologists. It wasn’t an overnight success. In fact, it took 6 years for the two of them to feel comfortable going full-time in the business. But they’ve had a blast along the way and they’re doing what they love doing most - interviewing paleontologists, talking about dinosaurs, and building a passionate dino-loving community. Tune in to The Side Hustle Show interview to hear: how Garret and Sabrina grew their audience the different ways they monetize their show how you may be able to borrow some of the same tactics for your business Full show notes