Marketing is all about building awareness and advocating for your product, service, or brand. It's getting people interested in what you're doing. However, if you are not marketing toward your ideal client then you are not getting the results you want. Steven is joined by Christine and Danny Bellish, advertising executives turned real estate investors.  Join the conversation as they talk discuss the importance of your brand identity, the difference between marketing and sales, and targeting your marketing towards your ideal client. Key Takeaways90% of individuals across the country make a purchase based on emotion over logic - It isn't always just about the product that you're selling, it's about connecting with them on a deeper level.When you're an entrepreneur, you are your brand - Everything that you do is marketing.Regardless of your role in your firm,  you can set yourself for better success and every interaction you have is a marketing opportunity.Being vulnerable with your audience helps you build that brand identity, trust, grit, and strength to persevere.Marketing is actually an art, there is something unique and different about each marketing piece, but there is also a science component built into it.A brand is about having enough consistency in your messaging or your identity to build an association between what someone thinks about when they see your brand or they hear from your brand.What you do today, and how you represent yourself today to your network, and the people around you will affect anything that you want to do in the future. Resources MentionedInvesting to Hedge Against Inflation - Free online training at https://investormindset.com/start About our Guests:Christine & Danny Bellish are NYC advertising executives turned real estate investors. They spent over a decade managing multi-million dollar marketing budgets, helping brands like BMW, Samsung, IKEA, Pfizer, and Hyatt develop and implement innovative brand strategies, deliver creative content, and build meaningful connections with their target audiences.